Behind the Scenes Action:-
Since social media is all about sharing, showing behind the scenes pictures of your business can be another way to get Instagram followers for your restaurant. People love to see pictures of their food being prepared and how the staff interacts with each other and customers. These pictures are great ways to add a personal touch to your business; giving customers the feeling they will be welcomed when they walk through the doors.
Personal Pictures:-
Along with pictures of the food and staff, posting some personal pictures on your site can get Instagram followers for your restaurant. Cute pictures of pets or kids can always tug at customer’s heartstrings, and being willing to let customers have a glimpse into intimate family moments like birthday parties or holidays can let people know you and your restaurant are friendly and welcoming.
No matter what your marketing goals may be, using Instagram to get followers for your restaurant can be a great way to create a visual story that will keep customers coming through your doors each day, whether for business luncheons or intimate dinners for two.
Share Interesting, Relevant, and Beautiful Images:-
If you scroll through your Instagram feed, you’ll probably notice a trend of similar images – maybe it’s food, or family photos, or yoga posts. Take a moment to really look at them and note which ones you’re drawn to and which ones you find yourself scrolling past. Then ask yourself, “Why?”
Chances are, the ones you’re drawn to tell a story. They’re probably clear and simple, and offer something that’s just a bit different than the basic picture of a hand holding a Starbucks cup.
Interact With the Community:-
As with all social networks, it’s important to actually interact with the community in order to gain a following. Don’t be shy about following other users’ feeds. You can do this by heading to your “options” tab within Instagram, where you can opt to “find friends,” then follow friends from Facebook or from your email list.
There’s also an option to find those “suggested for you” by Instagram. Pick and choose those that interest you the most. In many cases, a simple follow will result in a follow back.
Once you follow other users, take the time to like or comment on the images they share. You don’t have to spend hours of your day doing this. Simply select a handful of images you truly love and write a genuine comment about the image. As nice as it is to hear, “Cool pic!” try to go deeper. For instance, you could ask a food blogger which brand of crackers he or she serves with a favorite dip, or you could ask a photographer which app he or she used to edit a photo.
When you interact with others, they’re more likely to interact with you. In many cases, they’ll comment back and may give you a follow as well. And just as important, their followers are more likely to take notice of your account, and if you asked a question or posted a relevant or helpful comment, the followers might just follow your account as well. It’s almost like setting up a row of dominoes – you knock one over, and slowly but surely, a ripple effect takes place that eventually adds up to more likes and follows.
Share Frequently:-
To gain more followers, you must be active on Instagram. Your images will only live in your followers’ feeds for about four hours, so if you’re not posting on a regular basis, you’re likely to be forgotten, fading into obscurity.
The key is to post frequently without posting too much. Aim for 1 to 10 posts per day, spaced out over the course of a full 8- to 12-hour period. If you take 20 photos while vacationing at Disneyland and dump them into your feed all at once, you’re going to annoy your followers and get unfollowed. Instead, choose the top two or three photos that you really love, and share them individually over the course of a full day.
Final Word:-
Whatever your reasons for having an account, keep it fun. Your followers and potential followers will know if it seems like a chore to you. But if you’re really committed to growing your Instagram followers, the most important thing is to stick with it and be patient. You may see significant growth here and there, but like any social platform, long-term consistency is what pays off.
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