YouTube is one of the hottest and most effective online supplements for growing your business and staying ahead of the competition. YouTube is a place where the “you” in your product comes out, and where the passion for what you do can be best communicated to a public that is otherwise inundated with information, options, and online outreach media.
These are 7 suggested techniques for taking advantages of the benefits of the YouTube opportunity to increase traffic for your website or small business.
1. Create a Brand Account on YouTube
It is a good idea to set up a YouTube channel that is made specifically for your brand. This may seem like an obvious step when it comes to creating a channel for a company, but even one-person businesses should consider setting up an account that is designated to the brand and not to the individual. Creating a YouTube channel specifically for your business will improve brand visibility and help people to recognize you as an authority in your industry. Plus, a brand account can allow multiple people to contribute to the channel from their Google Accounts.
2. Edit for Quality
To be clear: high-quality video doesn’t necessarily mean high-quality production. So don’t worry if you don’t have all the top-of-the-line video equipment or thousands to pour into your video strategy, especially when you’re just starting out. You do, however, need to make sure your videos are professional. That means clean, well-lit and well-scripted.
3. Use a Call-to-Action (CTA)
Something as simple as a CTA can have a big impact on your overall growth. Remember to always tell your viewers what you’d like them to do – whether it be subscribing to your channel, liking your video or clicking the link in your description.
4. Share Videos via Social Media
Sharing your videos on social media is fundamental if you want to grow your channel. As a savvy marketer, it’s important not only to publish your latest videos on social media, but also to be active in social communities and groups. Each social platform has its own culture, and you need to figure out which one is best for you and where your efforts will be appreciated.
5. Write a compelling description
Descriptions are a critical source of information for YouTube’s search system. Writing keyword-rich video descriptions will help viewers find the content they want to watch. It will also improving the video’s discoverability on YouTube.
6. Create custom thumbnails
Your video thumbnail is the image people see when scrolling through the search results. When done well, the thumbnail can greatly improve the click-through rate of your video. When you upload a video, YouTube will provide you with a few auto-generated thumbnail options. You may be able to use one of those, especially when you’re just started out. But we highly recommend you upload your own customized thumbnail to stand out on the search engine results page.
7. Use YouTube Cards to Increase Engagement
If you’ve spent any time on YouTube, you’ve seen annotations littered across videos aplenty. They’re the clickable boxes, bubbles, and blurbs that float above videos as they play. However, to the dismay of some content creators—but the joy of many viewers—YouTube recently announced that annotations are a dying breed and destined for extinction.
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