Facebook engagement is any action someone takes on your Facebook Page or one of your posts.
The most common examples are likes, comments, and shares, but it can also include checking in to your location or tagging you in a post. Facebook engagement matters because it can help extend organic reach. First, engagement helps boost your News Feed placement based on the Facebook algorithm. The 7 tips below demonstrate on how to get more comments and engagement on your Facebook profile:
#1 Catch their Eye!
Our eyes are naturally drawn to photos, graphics and videos. Putting in non-text posts will help your post stand out on your fans’ Newsfeeds and increase the likelihood that they will engage. According to Facebook, posts that include a photo album, picture or video generate about 180%, 120% and 100% more engagement, respectively.
#2 Keep It Short and Sweet!
For the most part, you want to keep your posts short and sweet. People rarely have the attention span to read long, text-heavy posts. That being said, very long posts from time to time can spark conversations and debates that lead to higher engagement and sharing.
On a daily basis, stick to short comments, but don’t be afraid to post a long comment every now and then. These longer comments can help get a more meaningful conversation started. Choose your topic wisely and try to encourage friendly debate and discussion.
#3 Host Contests and Giveaways!
Let’s be honest: everyone loves free stuff — it is a great strategy to increase followers on Facebook, especially if you’re a retailer. By hosting a contest or giveaway for one of your upcoming products or product lines, you can attract more Facebook users and potential customers. If you don’t sell items, try partnering with companies that do for a one-two punch.
#4 Use Long Hand! (Include the whole Link)
Remember that third grade teacher reminding you to write everything out? No shortcuts or abbreviations?
The same goes for Facebook. Users are much more likely to click on a link and engage with your post if you write the whole link out, rather than using a URL shorter like bit.ly.
Before clicking on a link, most readers like to know what they are clicking on, so don’t try and save space with abbreviated URLs.
#5 Use Emotes!
Just like in “real life,” virtual communication works best when you share your feelings. Posts with emoticons get more likes and comments! So smile, frown and wink at will – catch your reader’s eye by telling them how you really feel.
#6 Ask and You Shall Receive!
Asking questions is a great way to engage your Facebook friends. But don’t be afraid to ask them outright to share, like and comment on your post. If you tell them how you would like them to engage, users are more likely to respond and many will feel happy to help.
#7 Everyone Loves A Story!
Share the story of your brand with your audience. Tell the story of what’s happening in your company, success stories of your clients, etc. People love stories and they love to know what is happening behind the scenes. These kinds of posts are great for encouraging interaction, so tell the story!
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