If you sit with your Instagram account and hope it will grow engaged followers by itself, you will wait for a long time. Looking at the statistic, 30% of Internet users are on Instagram. This platform has the highest level of engagement with the brands now. It may seem like you just need to jump in and post the beautiful pictures, but in fact, it still takes an effort to build your followings. In this article, we’ll show some tips on how to increase your followers and engagement on Instagram.
1. Complete your bio
There are two parts what you can take advantage of when you create your profile:
- Your Username.
- Your Name.
They both can appear in the Instagram search result. In this case, if you create a brand around your name, then your Username should be your name. For your business pages – it’s the name of your business or if you create the thematic account, include the keyword there so it will be searchable. For the Name field, include your keyword there too: something, which briefly describes your business or your target audience. There is no need to double-write your name in the Name field, but you can do it if you like and still add 1-2 keywords for your business. The rest of your BIO isn’t searchable. However, give the introduction to who you are and what you do, so people will get to know you more through it.
2. Use right Instagram hashtags
Hashtags are one of the lifeblood of the Instagram platform. They are how people find new content, engage with the things they love and connect with new people. For medical practices, it is no different. You need to find the Instagram hashtags that are in line with what your potential patients are looking for content wise. Make sure to find a right blend of very popular hashtags, branded hashtags, local hashtags, and industry-specific hashtags.
3. Connect to your friends
Follow people who you know. Search through your Facebook and Contact list. They will get the notification about your follow and may follow you back. They are your first followers.
4. Share Creative Content
If you are trying to turn loyal followers & new viewers into long-time Instagram Story subscribers. Then you need to start posting creative content. Although Instagram Stories was created to overtake their competitor SnapChat; which emphasizes candid shots and videos from everyday life. Posting on Instagram Stories can be much more professional.
5. Buy Instagram Followers
You can also buy cheap Instagram followers. Many Instagrammers use this method to easily and quickly increase the number of their followings. This makes sense, especially if you are new on Instagram, as it truly gives you a boost right at the beginning of your career.
Buying followers should not hold you back from creating great content though. If your Instagram videos are only mediocre or are not of any value to your followers, you will not achieve anything in the long run. Having many Instagram followings simply cannot hide irrelevant content.
6. Use Instagram Stories
Creativity is always appreciated, so try adding a twist to your Instagram video marketing strategy with Boomerangs or Instagram Stories. Boomerangs are not quite a movie, but not quite a photo, and they make for eye-catching and delightful content for your viewers. The videos in your Instagram Stories will be short-lived, but this gives you an opportunity to experiment with different approaches without cluttering up your Feed.
7. Add emojis to captions
These little animations are no longer just for your personal messages. Brands are starting to use them as well to drive engagements. In fact, 56% of Instagram profiles use emojis. From the last year, emoji usage on Instagram went up by 19%. Adding emojis to your post increases engagement by 30%! You can ask your followers to comment on your posts with their favorite emoji or an emoji that best describes the reaction to your content. The trends related to emoji usage is expected to continue rising in the foreseeable future.
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