Instagram currently has more than 1 billion active users. It’s one of the fastest growing social platforms on the planet and is especially popular with young people, who happen to be a popular target for a lot of small business. So if you’re not already using Instagram to reach your small business audience, you probably should be. But it’s not enough to simply sign up for an account and start posting about your products or services. You need to actually get people to follow you if you want your content to be seen. Here are some practical tips that you can follow to get more followers for your small business Instagram account:
Tip #1: Work on your Captions
For young profiles, it is very important to have a clear message about who they are, and captions will help you accomplish that. The captions should complement your post, convey the message and initiate conversation and engagement. They should be the correct length to put forward the story without the viewer thinking of it as a waste of time. Be sure to incorporate hashtags.
Tip #2: Interact with the Community
Take out time to respond to as many people as you can, who took the effort to leave a comment on your post. Not only does this increase the number of comments on the post, but also make the commenters feel more welcome, thus increasing their affection towards you.
Tip #3: Crowd-sourced Content and Stories
Going hand in hand with the previous point, you can also use media from your community for your feed. Depending on the size of your following, it can range from requesting a fan for a photo, to even hosting contests for an opportunity to get featured. Decide on an easy-to-remember hashtag that you want to associate all your content with, and want people to submit their posts with. This goes a long way to help people recognize your posts and engage with them. Get creative with this one. People are likely to share a post if they are mentioned in it, or credited for.
Tip #4: Develop your Style
Getting people to see your content is just the beginning. How you get them to check out your profile and actually hit Follow is the second step. That is why your feed and the entire profile should be top notch. Try to have a consistent theme with your profile that clearly states what your profile is about, and what sort of content a person can expect from you in the future. Don’t forget about the bio and the links, while you are revamping your profile.
If you want to take it to the next level, you can try to follow a color scheme, and grade your photos in a similar way. Might not be applicable for every type of profile, but look undeniably cool.
Tip #5: Check out the Competition
Look at brands that are similar to yours, particularly those with high followings and engagement. Are they doing anything that you’re not? Examine the type of content that they are posting and how successful it is. Look at the frequency in which they post to get an idea of how much you should be posting. Finally, consider how they are engaging with followers. Take note of what your successful competitors are doing and implement those techniques in your own brand strategy.
Tip #6: Create an Aesthetic and Beautiful Feed
Honestly, this is the most important point to be considered for increasing genuine followers.First and the most important thing to keep in mind is to have a similar vibe and feel going in your photos. You can do this to limit yourself to a few and this will help you to stick to your chosen aesthetic. Another important thing to keep in mind is to decide one particular kind of vibe you want to have and stick to it as much as possible.
Tip #7: Don’t Forget about your Bio
Don’t focus only on your posts and neglect your bio. When users are trying to decide if they want to follow you or not, they will often look at your bio. Make sure you include a blurb of what followers can expect from your account. Also, don’t forget to include a link to your blog.
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