Twitter has grown to one of the most popular social media where people with similar interests meet, share useful posts and websites, interact with experts or just follow the latest trends. According to the latest stats from Alexa, Twitter receives more than 317 million users per month and is ranked 7.
But just by joining Twitter and sending Tweets every now and then you are not going to reach anywhere, at least in the near future, unless you are some Celebrity or have a magic wand .
You don’t have to be a social media expert to get better on Twitter; you just need to apply some common sense about what you are doing. Enough praising Twitter, let’s get to the main topic.
#1 Research Hashtags before using them
Hashtags can do more harm than good if they are used incorrectly or abused. Simply using what you think is most relevant isn’t a great strategy, because you may have gone too wide or narrow, or chosen overused hashtags. That’s why it’s crucial to research hashtags to find just the right ones. Some brands create their own hashtags to encourage conversations around them. This is a good idea if you have the resources or influence to make your hashtag popular, so you aren’t the only one using it. You use Twitter search to find hashtags and test their strength on Hashtagify.
#2 Follow Back & Engage with Your Community
Personalized engagement is a sign of appreciation and respect. Prospect and current customers are thrilled when you devote time to interact with them, and Twitter is a great place to engage customers by taking an interest in their lives and work. There’s no better way to build relationships.
#3 Follow like-minded people
This is especially important if you are just getting started on Twitter. A great way to figure out how you should position yourself, is by looking at what other consultants, like you, are doing. This will help you get an idea of how often to tweet and what to tweet about.
#4 Retweet Others
A retweet is when someone finds your tweet interesting and wants to share it with all their followers (with your Twitter username attached). There’s no other ecstatic feeling when someone loves your posts that they are willing to share it with all their followers. The same goes for others. If you retweet other people’s tweets, they will most likely follow you as a sign of appreciation and return a retweet at a later date. Retweets are the easiest way to get in front of tons of new followers/customer.
#5 Add CTAs to Tweet Constructs
Many marketers aren’t comfortable using CTAs on social media, but they are necessary in catching people’s attention and getting them to engage. You don’t have to include them on every tweet, but the occasional important one. Here are some great places to use CTAs.
#6 Use Images while Tweeting
It’s true even when it comes to quickly increasing your twitter followers. Did you know that tweets that include images within them get more retweets, likes, comments and engagement from other users?
Yes, tweets that include images usually get a ton of engagement. According to a study, tweets that include images within them get more than 150% engagement than those tweets without images. People like tweets with images. So make sure to use images while tweeting.
#7 Use Advanced Search to find Unique Opportunities
It’s a smart move to use Twitter’s advanced search to monitor mentions and conduct research for content ideas. A valuable find in either of these categories is a potential opportunity for more exposure. To access the search page, click here. Alternatively, you can use Twitter’s default search bar on the platform. To view the most popular content created by a particular website, or in an industry, you can use Twitter’s search operators – “keyword + min_retweets:[number]” or “keyword min_faves:[number]”.
0 Comments