LinkedIn is a powerful, professional network that has a worldwide reach. One of the most valuable features of LinkedIn, LinkedIn Posts, helps in building site authority, promoting the brand, and publishing your work. Creating a LinkedIn company page is an easy part, but things are that when a company page is not getting followed by people. A company needs to produce engaging content that gives shares and increase your online visibility. Here are the best 7 ways that can help you to grow your network or engage more followers on LinkedIn:
#1 Optimize your LinkedIn Profile
There is another way to let LinkedIn do some of the work for you, but it’ll take some time from you up front. A complete, optimized profile is much more likely to come up in search results when LinkedIn users need help from someone in your area of specialty. So if you haven’t completed your profile yet, or if your experience, summary and other key sections are incomplete (or aren’t optimized), get to work. A better profile will make it easier for people to find you, also, when you’re sending those requests to connect, people are much more likely to accept if your profile effectively tells your story and “sells” them on you.
#2 Add Company Page Link to your Email Signature
If you have the ability to tailor your email signature you can add the LinkedIn icon to your email signature which can then direct people to your company page. For my email signature, I direct people to my LinkedIn Profile and my Company Page with two separate icons.
#3 Engage with your Employees
Your own workforce is the best place to start adding followers – after all, they’re your biggest advocates. Encourage them to create and complete LinkedIn profiles – once they include your company name, they automatically become followers of your Company Page. Ask them to include a link to the Company Page in their email signatures.
#4 Post Regularly
There’s enough literature telling us how we need to find our perfect times to publish content on Facebook. Did you know that the rule applies to LinkedIn as well?
The more you publish, the more your followers get to see your while scrolling down their timeline. However, while you want to publish enough content to keep your followers engaged, you also don’t want them to think of you as spammers!
#5 Never Forget to use the Call-to-Action (CTA)
Always make sure that an interesting article concludes with a call-to-action (CTA). The CTA should be crafted in a way that compels the reader to take an action. Here are a few examples
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#6 Take part in LinkedIn Groups
Groups are hugely popular, with more than one million established on LinkedIn. They’re an effective way to highlight your Company Page and attract more followers. You can launch your own discussions, or you can contribute to popular discussions that other members have created. Also, if you manage LinkedIn Groups that focus on your company or industry, or participate in other groups, you can feature these groups on your Company Page.
#7 Use the Benefits of LinkedIn Premium
LinkedIn Premium now provides vast amounts of information on industry and company trends. For those who want to make the most impact on the network with the least investment, it may be worth a buy – it emphasizes precision targeting of the most visible and active influencers.
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