No matter what business you run, you have probably heard of Facebook, and Facebook Followers. You may have heard a lot of things about it. Like that it is a great way to get new customers for your business. Or that it is a fantastic way of retaining current customers, and that it is a great way of interacting with current, new, and potential customers. All of these things are true, but only if you use the platform correctly. Use it incorrectly and you will find that it is no where near as useful for you and your business, and you may end up wasting your time.
There are lots of things that you need to know about Facebook, including how to create a page and use it, how to successfully interact with customers, and much more. Facebook followers are probably the most important factor in being a success on Facebook. Without them, you will find that your posts, and page don’t get any traction on the site, and you will find it hard to really make an impact.
1. Increase in Brand Awareness
Every successful brand has a Facebook page through which they communicate and engage with existing and potential customers. Several online stores have popped up that operates through Facebook and they are doing well. Viral content marketing is capable of skyrocketing the sales and brand awareness. So having more Facebook followers will also increase awareness of your brand.
2. Interaction with Customers
Having your business on Facebook by setting up a page is a great way to get involved with your customers. Through comments or posts, you’ll get direct feedback and conversations with your target audience. More Facebook followers results to more interactions, including customers too.
3. Customer Service and Feedback
Facebook allows two-way communication between businesses and their customers. You can use the messaging service to deal directly with your customers. Reviews and comments can be a great way to gather customer feedback and find areas for improvement.
4. Build Your Brand Loyalty
Besides being a place to build a customer base and sell products, a Facebook business page can do wonders for helping you build brand loyalty. If your followers see you being active & responsive, they’re much more likely to do business with you than a company with no Facebook presence or a poorly run page.
5. Facebook dominates Social Sales
An average of 85% of orders coming from social media are from Facebook. Industries that tend to be the most successful on Facebook include photography, sports and rec, pet supplies, drop-shipping and jewelry and watches. While the average order value from Facebook referrals can’t beat Pinterest’s $66.75, Facebook still comes in strong at an average of $55 per order.
6. Targeting
Of all the social networking platforms on the Internet today, none have the same targeted advertising capabilities of Facebook. Facebook collects more details about its members than other services. These details allow you to create advertisements by profession, interests and social connections. This allows you to target your marketing efforts at specific businesses, their employees or professionals. These can be simple ads or material to lure these professionals to start looking at the content on your Facebook presence. If they find the content interesting or helpful, then they can start following the page. This exposure builds familiarity with your business’s credibility and competence, and builds a foothold for more direct B2B marketing efforts.
7. Groundswell Support
The ultimate goal of a B2B marketing campaign is to influence the decision makers in a prospective client company to buy your goods and services. However, targeting these decision makers directly is not the only way to win them over. The final decision may be theirs, but they are certainly influenced by the opinions of their rank and file employees. A Facebook account lets you market directly to the business you are trying to turn into a client, as well as its employees who have Facebook pages. By marketing to regular employees, you can build indirect support for your products at businesses.
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