So what is the secret to getting your first 100 subscribers? It might sound like a difficult thing to do, but in reality, it simply takes a little time and a lot of dedication. If you are low on subscribers numbers and want to boost your channel subscribers on YouTube, check out this quick video and then keep reading.
Below are a few tips that will help you get your first 100 YouTube subscribers:
1. Offer a Large Amount of Content on a Consistent Schedule
First of all, content is the most important thing you can have to ensure the success of your channel. Without a large volume of content, you cannot hope to build one hundred subscribers to your YouTube channel, much less thousands. There is no way you can even hope to get many subscribers by uploading only one or two videos on to YouTube. There is entirely too much competition. You need to focus on uploading content regularly, a minimum of one video per day in the initial phase of channel growth before even thinking of shifting your focus to building your subscriber numbers. This is the only way you will be able to begin attracting people’s attention to your YouTube channel, keeping them there and converting them into subscribers.
No one will subscribe to a channel that doesn’t have content.
To effectively build YouTube channel subscribers I recommend uploading a new video at least once a week after your first dozen or two videos have already been uploaded to your channel.
Of the many popular YouTubers I have worked with, many said that the most important thing regarding predictable subscriber growth is to upload videos at regular intervals and on specific days. While uploading your content regularly is a key consideration to build YouTube channel subscribers, it is not enough. You have to make your audience to expect your content. Think about your monthly magazine subscriptions. You actually expect your magazine to arrive at your house around the same time every month and you look forward to it arriving. Maybe your favorite television show airs every Wednesday night and you plan your schedule around being home that night to see it. It’s the exact same thing with your YouTube channel. Condition your channel subscribers to crave your content and look forward to the day when you upload your next video.
Whatever day of the week you decide is best – own THAT day. Be consistent and do not stray from your regular schedule. YouTube is a community where content creators are competing for every second of the day to build YouTube channel subscribers and gain video views; a single break is often enough to fall behind.
2. Creating Shareable Content
Your videos should contain something that makes people want to share them with your friends, family, and social followers. This can be anything different, unique, out-of-the-box-crazy, raw and emotional, or some completely groundbreaking information that people just have to share. It can be a unique opinion, a different way of presenting the news, a new idea or information that is not available anywhere else – anything that makes you and your videos memorable. The goal is to develop an audience with a really strong emotional connection to you and your content and then giving them the sense that by sharing your videos they are helping others, whether that be you or others.
If hundreds of people sharing your videos on a regular basis, do you think it would take longer to build YouTube channel subscribers that way?
The other key to creating shareable content is to ensure that your videos look good. They don’t have to look slick and professional but they have to be watchable.
And don’t forget about the sound! Audio is probably more important to the watchability of your videos than the image quality is.
3. Going Viral
One viral video, a video watched and shared hundreds of thousands, or millions, of times, will build YouTube channel subscribers astronomically overnight.
“Viral video” sounds similar to creating shareable content but it really isn’t. It’s been proven time and again that it is almost impossible to “make a video go viral”. Quite frankly, most of it has to do with timing and luck. There are literally hundreds of thousands of jaw-dropping videos on the Internet waiting to go viral that will never see the light of day simply because they will go undiscovered or the right person, at the right time didn’t share it with the right audience.
But luck favors the prepared!
By creating shareable video content, you can begin to focus on the data generated by the results of each new upload. If you put enough time and effort into tracking your traffic, social shares and audience engagement eventually you will be able to make some predictions. You will know what types of video content are most likely to interest your channel subscribers and a larger “lookalike audience” in general. Analyze enough data and patterns and you will be able to build YouTube channel subscribers almost effortlessly because you will know how to perfectly tailor your video content to your audience.
Knowing the difference between what is and is not shareable is absolutely a crucial part of preparing for viral success, but it is not enough. You’ll need something completely crazy, hilarious, embarrassing, bold, risky or emotional. Viral videos grab the attention of the audience, makes them laugh until their ribs hurt, cry their hearts out, blows their mind and change their lives. Making videos like this is a big swing and a (probably) miss; it will either work well or not at all – so you have to do a lot of experimentation and gambling. Most importantly, you have to make videos – many of them.
My best tip is to always have a camera with you and be ready to catch lightning in a bottle.
4. Create a Solid YouTube Brand
Branding is super-critical when discussing how to build YouTube channel subscribers. The biggest names on YouTube work hard to build a consistent image in order to remain recognizable. The fact that general shapes and colors can bring forth a mental link to an exact business or person is a tremendous and sometimes scary thing. Consistent and careful branding leaves your audience with a vivid and memorable experience with you and your channel. Harnessing brand power is the name of the game. For MOST YouTubers their personal brand is the most important!
Most first impressions are made solely based on the general outward structure and appearance, or branding, a YouTube channel presents. A new visitor to your YouTube channel will make snap judgments about what you stand for, what you do and whether your video content is compatible with their interests and values. Countless questions and decisions come down to judgments and realizations that aren’t even conveyed through words. It’s difficult to build YouTube channel subscribers when you are not making a good (and memorable) first impression, so take your time and get it right.
When it comes to new YouTube channels, I find that focus on the power of branding is grossly overlooked.
Making use of your brand to stand out from the crowd is more important than ever. 60 hours of video are uploaded every minute means that one hour of video is uploaded to YouTube every second. With the ever-growing number of YouTube channels and videos appearing daily, sensory overload is a very real challenge that must be met head-on if you are going to build YouTube channel subscribers. Creating a memorable link back to you and your channel, using specific colors, shapes, style, and logos, in the minds of your audience will most certainly help build momentum and sustainable subscriber growth.
It can be argued that without consistent branding, people may not be interested enough to tune into your channel regularly, much less subscribe. Do not rely on a blank background image or YouTube’s default graphics and logo set; these are not interesting images nor are they memorable. Be sure to create clean and exciting artwork for your channel’s image. If you want to build YouTube channel subscribers, you must consider your channel’s image first.
5. Set Your YouTube Channel to YouTube Browse Mode
Since we’re on the topic of your channel’s image, did you know that can customize the layout of your channel so that viewers see what you want them to when they get to your page? There are two layout styles, “Feed Mode” and “Browse Mode”, you can set for the homepage of your YouTube channel.
In the default feed mode, channel visitors will see an activity feed much like you might see on Facebook or Twitter. This means that viewers and subscribers will see the videos you’ve liked, the videos you’ve uploaded, the channels you’ve subscribed to, the comments you’ve left under other videos, etc. in a straightforward chronological series of events. The feed layout is definitely not the preferred way to present your channel if you are trying to build YouTube channel subscribers. It creates confusion and is not the best way to present your videos.
In the “Browse Mode,” channel visitors are only shown the videos that you have uploaded to YouTube. This layout allows you to set a featured video from your channel as well as set a video that is only shown to people that have not yet subscribed to your YouTube channel. You can organize your videos into playlists with unique titles and much more. By using YouTube’s Browse Mode layout, your channel will look more interesting and professional. An engaged audience is likely to build YouTube channel subscribers much, much faster!
6. Reach Out to the People You Already Know
That’s right! Start the ball rolling to build YouTube channel subscribers by reaching out to the people that you already know first. Once you establish your YouTube channel, the only way anyone will know about it is if you actually talk about it. So, shout it out! Tell your friends, family, and coworkers about your new YouTube channel. Ask them to subscribe to your channel and leave comments on your videos! Ask them to tell their friends and share your videos with their social networks. This will help to gradually grow your channel subscribers. When other people see that you have a growing YouTube channel, they will want to subscribe as well. Heck, if you have 100 friends and they all subscribe to your YouTube channel, then you’ve already hit your first milestone of 100 subscribers! Congratulations – now go get 1,000 subscribers.
7. Putting Social and Networking into Social Networking
Another very successful method of growth mentioned by the YouTubers I’ve talked and worked with is good ol’ fashioned networking. Finding like-minded people, getting in touch with them and making videos together to help each other grow. Harnessing each other’s current subscribers and social network numbers in a joint venture or project is VERY powerful mojo!
While a lot of aspiring YouTubers know about this method, most of them don’t really know how to go about it, are antisocial or are too shy to reach out to make the number of introductions necessary to make this strategy work. Additionally, this process always involves a certain amount of rejection and that can frustrate users as well.
The challenge of using this method to build YouTube channel subscribers is not starting with unrealistic expectations. Go into this knowing that the reality is you will have to
- do a lot of cold-callings,
- genuinely commenting on Facebook or blog posts and
- sending personally crafted emails
before someone might get back with you. Engage, support and communicate with your potential partners wherever they are online – be social through social networking. Not everyone will want to network with you and not everyone is compatible with your channel; to find the perfect content partner, you will have to play a numbers game and research then reach out to a lot of YouTubers. Conveying a clear sense of reciprocation and the ability to bring a tremendous amount of value to the relationship is key if you’re going to make it work.
8. Include Your “Call to Action”
I’ve always said that the MOST IMPORTANT rule of marketing is to include a call to action (CTA). This is when you TELL your viewer what he or she should be doing right now or as soon as the video is over. The CTA should be clear, concise with explicit direction. As my wife likes to say, “Pretend I’m a monkey and tell me exactly what needs to be done.”
If your focus is to build YouTube channel subscribers then you need to include a call to action at the end of every video.
It should go something like this,
“If you liked this video and want to see more, then subscribe to my channel right now by clicking on the red button that says ‘subscribe’ right below this video. While you’re at it, will you please give it a ‘thumbs up’, tell me what you liked in the comments below and share it with your friends who might like it to? Again, subscribe, thumbs up, comment and share and I’ll promise to keep making videos just for you.
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