Twitter polls are a Twitter feature which allows you to ask a question that other users can vote on within a tweet. You can have up to four answers and run the poll for as long as a week. Twitter tallies all the votes in the background and shows live results. Here you’ll learn how to get the attention you need and how to create polls that help you increase engagement.
How does Twitter Polls work?
When you see a poll in a Tweet, simply click or tap your preferred option. The results are instantly displayed after you vote. Your vote is indicated with a tick mark next to the choice. You can vote in a poll one time.
How to do research (categories)
We fail because we start things with a blindfold. Your research will determine the success or failure of your polls so never skip this step. Here’s how to do it:
Go to analytics.twitter.com
You’ll see 5 tabs (home, tweets, audiences, events, and more). Click on “audiences”.
Scroll down until you see the “interests” section (See image above).
Make a list of the first 5 interests. This is what your followers want; use those topics to guide you when creating your polls.
Why use Twitter Polls?
You might think that running a Twitter Poll while you’re running a business is just too much to do, but consider the direct market insights the results can supply. A lot of businesses use Twitter Polling to gauge consumer trends and gather information on public opinion at particular moments. Researching your market with Twitter Polls is also just an awesome excuse to interact with customers, followers, and other Twitter users to generate a larger following. Here are the ways you can use Twitter polls to help drive more engagement.
1. Conduct market research: One of the most effective ways of using a Twitter Poll, is to conduct market research. By asking the right questions, you can gain valuable insight into the habits of your followers. You can quickly find out what their pain points are, what they are looking for in a product or service, and what their preferences are. This is also an extremely helpful way to test the waters when developing a new product or service.
2. Ask questions relevant to your industry: Twitter Polls are a great way of engaging with your community, especially through industry-related questions. In doing this, you have the opportunity to spark conversations amongst participants, attract the attention of other industry leaders, and build credibility.
3 . Humor the Crowd: Twitter can often be a place where brands and people interact more casually, compared to Facebook and Instagram. Small businesses can use a Twitter Poll to let their personality or brand voice shine through even more on social media.
4. Entertain Your Followers: The most common use of Twitter Polls seems to be to entertain and engage with followers. Since the polls are interactive, they encourage people to engage more than a plain text Tweet.
Start polling on Twitter NOW!
Have you used Twitter Polls for your brand yet? If not, you may be missing out on a huge opportunity to engage with followers and create brand advocates. Use the tactics and tricks given above to get more in-depth with your Tweets!
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