The music streaming industry continues to grow at a rapid pace. With over 80 million paying subscribers, Spotify is one of the biggest music streaming platforms. Spotify is an excellent place to grow your fan base, discover new and relevant artists, and promote your music. Streaming is also one of the most effective ways to introduce your music to the world. However, as an ‘unsigned’ artist, you may have some trouble finding ways to generate Spotify streams. This guide outlines 7 tips for expanding your fan base and getting more Spotify streams as an unsigned artist.
#1 Find Your Way Into the Spotify Generated Playlists
Spotify has a segment called ‘Discover’ which features new music. You can even find it labeled under several genres including pop, RnB, Country music, Daily top hits, among others. If you are featured in any of these playlists, it’s almost like you have hit the jackpot because you will automatically have more listeners and followers of your music.
#2 Discover Weekly, Release Radar and Daily Mixes
Every Monday Spotify makes every use a 30-song playlist called Discover Weekly that collects tracks it thinks the user will like based on their listening history. This could be current tracks, classic ones or deep cuts that your history suggests you’ve yet to find. Every Friday users get another personalized playlist, Release Radar, that works similarly, but only adds recent releases. When there haven’t been enough new releases in a week for a whole new playlist you’ll see some of the previous week’s finds down the bottom. Like Netflix, Spotify pays close attention to how you interact with tracks. Skip a track soon after it starts playing and it’ll assume that particular song isn’t really your bag.
#3 Use an Album Cover that Stands Out
Social media is very reflective of visual media. Every image that represents your music should look professional. That mean no grainy selfies. This is not amateur hour. It’s a clear fact that you are judged by every piece of media that you put on the internet to represent your music brand. If the image is horrible, no one will take you seriously. Many musicians still don’t understand that it’s not the music that initially hooks an audience. It’s actually a high-quality image design that grabs their attention. The music simply won’t ever get played if the image doesn’t wow your audience. Industry pros like Apple, Rhapsody, Amazon, Spotify etc. do not favor those with low-quality products. Hence, you need to upgrade your game to get a decent response. After all, as a new artist.
#4 Make the Most of Your Social Media
Direct your existing fan base on Facebook, Twitter, Instagram, and your email database to drive traffic to your music on Spotify. There are also several groups on Facebook where people share their own music and offer feedback to others. You can also use your Soundcloud to drive traffic directly to Spotify.
5. Transfer your music from other apps
You can transfer your existing playlists on other music services to Spotify. The Soundiiz website is a great way to get it done and supports all the services you’d expect.
6. Share your progress
Should be lucky enough to be featured in one of the most popular playlists by either curators or Spotify editors, share the progress with your followers! You can follow this up by doing a sponsored social media post with the aim of reaching more people. The results, in the end, might shock you.
7. Put The Spotify Play Button On Your Website
Spotify provides a quick and easy embeddable code that you can put on your website so that your fans can listen to your playlists and discography. By putting this Spotify Play Button on your website or Tumblr, your fans can listen to your music while continuing to engage with your site.
To get the button: just right click on the playlist, track or album on Spotify and select “Copy Embed Code.” This copies the link to your clipboard. Then, paste the code into your website and the Spotify Play Button will show up on your site.
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