Unless you are an incredibly talented writer or you write about mainstream topics with broad based appeal, only a small percentage of people will ever share your content. Even with most popular posts, visitors will click on Facebook share buttons less than 1 percent of the time. This also tends to happen even if you have highest CTR articles. Here are the 7 ways to increase Facebook Shares & Likes. They should help you stay away from unpopular content and build your following.
1. Post Updates Regularly
Much to the dismay of bosses everywhere, over 29% of Americans use Facebook during work hours every single day. In fact, Facebook’s highest traffic usually occurs mid-week between 1 to 3 pm which tells us two things — 1) Almost everyone hits that after lunch productivity slump than we think and 2) people are always looking for new content on their news-feeds. Posting every hour or so is excessive, but you should give your buyer personas something to entertain (or distract) themselves with every day.
2. Play: Quizzes, Polls, Puzzles
People love to share their opinions and participate in different quizzes and polls. Ask your audience to vote with “Like” and “Heart” like in this Facebook post to define what they like or prefer. It’s always interesting to see what others think about this as well, so you can expect them to return to your post again and again. Have some fun and have them solve math or word puzzles. People will participate in the comments and share their suggestions. It’s important to respond to each comment (if needed) and guide the discussion.
3. Share It Yourself
If you don’t love your content, no one else will. So be your own brand ambassador by sharing your own business posts on your personal page. It helps increase the reach of your post and shows your network of connections that this piece of content is ‘share-worthy’. Encourage your employees and long-time followers of your brand to do the same.
4. Write to a Specific Audience
When it comes to persuasive copy-writing, the primary tactic is to be crystal clear about who will be reading and engaging with the copy. Facebook, in particular, offers marketers and publishers the ability to drill down and target an audience. When you create Facebook Ads, you can target users by gender, relationship status, education, workplace, location, interests, behaviors, and more. Because of this, you can develop a good idea of who you’re sharing with, and come up with a copy that fits this audience.
5. Thank Sharers
Clicking on the number of shares brings up a window with all Public or friend shares. If available, click Like or comment on their post via your personal profile. If shared by a Page, you can Like and comment as your Page. By increasing their engagement, you’ll help the share get more visibility, and encourage them to share again in the future.
6. Post Quotes & Motivations
People don’t read text on its own, they see the picture and decide within ⅕ of a second to read or not to read the text it has. Use this information to your advantage and offer them visual posts to motivate and inspire with great sayings and quotes. Why are these types of quotes are so popular? We all are fighting with inner questions all day long and when people find something that speaks to us and our situation, their finger will instinctively tap the “like” button. All we need is motivation, and when we see the inspirational words said by a celebrity, a great mind or whoever else we want to act now – lose weight, make this Monday productive, start a new life, and eat 5 veggies a day!
7. Post at the right times
If you’ve collected a lot of information about your audience, you probably already know its peak times of online activity. Just in case, check out our latest article on the best time to post on Facebook to figure out when your followers can lavish more likes just because their habits and routines allow them to do so.
0 Comments