The playing field keeps getting more competitive. Are you keeping up? Facebook started as a platform to find and communicate with friends. Today I see a rat race for the most likes and views. This isn’t limited to businesses. Each Facebook user wants his or her content to be noticed!
People are overwhelmed with content. They receive it via billboards, emails and printed media. When you’re overwhelmed you pick the effortless route. Videos are easier to digest and more attractive because of both audio & visual features.Facebook is an important platform to showcase videos to a broad set of audience. There’s a 75% annual growth rate increase in the number of videos published on Facebook internationally with 8 billion views daily. That itself explains why it is so important to optimize these videos to garner more views and engagement. Here are 8 interesting ways to increase views, likes, shares and engagement for your Facebook video:
1. Native Videos are Important
While it seems intuitive, posting a video to Facebook via the site’s native uploader (instead of, for example, posting a link to a YouTube or Vimeo video) will encourage more engagement and organic shares. In fact, a 2017 study discovered Facebook videos on average receive a 477% higher share rate than the YouTube format. Additionally, native Facebook videos attract roughly 530% more comments than linked YouTube videos.
2. Ask for Captions
People love giving their opinion. Give them a chance to do this by asking for a caption for your video. Offer a prize for the best one to give them more reason to take part. They may think you’re in need of some inspiration. Actually, you’re making use of their needs. This isn’t unfair. It’s basic psychology. It also forces them to view the whole video and they may tag friends so they can join in on the fun.
3. Create an Eye-catching Thumbnail
The thumbnail is the first thing people see, make sure it is a good one that calls people in. It should be clear. If you don’t like the thumbnails Facebook gives you to work with, you can also upload one.
4. Grab people’s attention within first 3 seconds
The first 3 seconds of any video is crucial. Tuck in the initial few seconds of your video with the most vital information to initiate more viewership. Facebook videos have the first few seconds for auto-play. To captivate users’ attention and convince them to watch the media at that very moment you can use titles and thumbnails. Titles play a considerable role in making a video successful. Sometimes they add more meaning to the video and while other times they compel the viewers to take active action on a call to action, while thumbnails does a great job of capturing people’s attention while they scroll through their feed.
5. Inform Your Subscribers Before Uploading Video
One way to ensure you get more Facebook video views is by sending broadcast messages to your subscribers.Send them a broadcast email mentioning the time you will be going live. Additionally, remember to hint what you are going to talk about in your video and how it is going to benefit the viewers. You can include a teaser to create curiosity among your followers. Most importantly, make sure that you include a link to your Facebook page.
6. Using Live Videos
The new Facebook trend—Live Video—means your followers can be part of your experiences in real time. Use this feature. It’s popular because people are curious and don’t want to miss out on the latest news. If you’re filming activity or announcement they will think it’s worth the view.
7. Tag Other Pages
Another way to optimize your Facebook video for more views and engagement is by tagging relevant pages on your videos. You can tag pages which are directly related, mentioned in the videos, who inspired you to make the video or you would want to make them aware of the video. By tagging pages, it gives your video post a larger audience to reach and thus increase engagement. Building traction early on can improve a post’s performance and help you get noticed. Respond to comments quickly to connect with prospects and loyal followers.
8. Buy Facebook Video Views
Money talks and one of its languages are buying views. While many consider this method shady, it’s undeniably been one of the most popular ways to get more views on Facebook and going viral. There are thousands of different websites and companies that sell Facebook Video Views, but the cold hard fact is, most of them use bots or other cheap methods of acquiring fake views (the ones you need to avoid). There are a handful of companies, such as QQSumo, which actually promote your videos to real people through websites and social media channels. We provide high-quality service and also provides 2-year replacement protection. You can check their pricing here.
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