Wondering how you can get more retweets and what you can do to boost your chances of getting retweeted? Pulling in all the latest research as well my own experience of factors that consistently lead to retweets, I have compiled this list of some quick and easy ways you can get more retweets.
Tweet at the right times
Tweet at the right times
This is probably the most important point. There’s no point pushing out tweets when your followers aren’t tuned in to Twitter.
Find out the best times for you to tweet. Create a publishing schedule with emphasis on ramping up your activity during the most popular times.
Be a Retweeter Yourself
When you’re generous with your retweets, those around you will be more likely to reciprocate. If you look to give more to others than you expect in return, the return is often greater than you expect!
Use Hashtags
Tweets with hashtags (#) receive more retweets than those without. In fact, using 5 hashtags in a tweet gets around .301 retweets, while a tweet with no hashtags receives an average of only .0116 retweets. And recent data released by Twitter confirms this: [Tweet “It indicates that tweets with hashtags receive 16% more retweets than those without.”]
Know your audience
Hint: It’s not everyone. You want your tweets to hit home with the right people, so you’d better know what those people like.
Brittany Berger wrote all about the benefits of social listening. She says it lets you:
Find out what your customers really think
Supplement hard data with genuine opinions
Get customers’ views of your competitors
Find new campaign ideas
Target specific keywords and hashtags that suit your ideal buyer. See what they’re talking about and update your content strategy accordingly.
Use images
Buffer found that pictures triple the rate of retweets, and nearly double the rate of likes and Retweets. And because images take up Twitter real estate, your message becomes more prominent with a picture.But what if you don’t have good, original images to share?
Create “quote pictures”
One Twitter study found that pictures lead to 35% more retweets and that quotes increase retweets by 19%. I’m no mathmagician, but 35% + 19% = billions!
Or maybe it doesn’t work like that.
The point is, combine quotes and images for maximum impact.
Don’t reply to other users, but DO mention their names
There’s a big difference in how you conduct conversations on Twitter, it seems. “Replies” hurt your chances of a retweet. On the other hand, using a username increases your chances of a retweet.
Tweet about Christmas, not about your pajamas
Tweet about popular subjects that appeal to the masses say the authors (no kidding). The ones with a negative value get retweeted less, as you guessed:Tweets about social media, websites, twitter, money, but also about Christmas seem to be popular. The authors conclude that Twitter might even be called a “news medium”, rather than a personal communication platform
Which, according to the authors, means Twitter not really suited to post personal musings, your moods, and the likes. These personal messages are far less likely to be retweeted. Based on the list that the authors give, the least interesting tweet in the world would be something like:
“Home after a long day. Feel tired. Off to sleep. Have to get up early in the morning for work.”
It actually comes pretty close, I think!
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