No doubt about it you can increase your Facebook video views in an incredible way to organically boost engagement on Facebook. Considering 100 million hours of video are watched on Facebook per day, Facebook video is a top player in social media marketing. However, it isn’t just enough to create videos and upload them to your brand’s page, and you may find that video views are disappointing and off-target each month. If so, it’s time to carefully consider what users respond to best in order to maximize your efforts. Here are a few tips to help elevate the views and engagement on your videos!
1. Upload the video directly to Facebook.
Facebook not only encourages it, they actually show the video to more people if you upload directly. So if you want to increase your views, you should definitely start here.
2. Always use a call to action.
This is one of my favorite features on Facebook video. When the video is finished you have the option to click on the screen to learn more, shop now, or a variety of other call-to-action. Use it. It is the best way to drive traffic to your site directly through the video.
3. Add Caption To Your Videos.
85% of Facebook videos are watched without sound. Therefore, it is necessary that you put captions to your videos. If you don’t put captions, there is a possibility that you may lose a viewer who couldn’t understand your video without sound. To prevent that, it’s best to use captions by uploading a SRT file of captions to new and existing videos on your Facebook page. Alternatively, you can put captions with the video and upload it.
4. Make Sure Your Video is Facebook Friendly
We get it. Crossposting content is a lot easier than creating unique content for each platform. However, convenience can often backfire. The ideal format for Instagram videos isn’t necessarily best for Facebook. Make sure your video is optimized best for Facebook by considering the following tech specs when producing it:
Under 120 minutes
Powerful intro to best take advantage of the autoplay
Aspect ratio of no larger than 1280px wide and divisible by 16px
Maximum character limit is 2,200 (but the ideal is 90)
The headline can be 25 characters
Portrait and landscape both accepted
5. Reshare your video on your page.
Once the traffic and views have died down, reshare it on your personal page and to your fan page again. You’ll never reach everyone on your FB page so you might as well reshare and comment on older things to bring them to the surface again.
6. Create Square Videos.
More than 92% of Facebook users use Facebook on their mobile. Therefore, it is essential that videos are created in such a way that it is mobile-friendly in viewing. Creating square videos is one way to enhance viewing on mobile. Video format, regardless of the content, seems to play a huge role in how many people watch your video, how long they watch it, and how willing they are to engage with it. Experimenting with square videos will definitely boost engagement. You can also try vertical videos since Facebook is now showing larger previews for vertical videos in Newsfeed for mobile.
7. Tag Other Pages
Another way to optimize your Facebook video for more views and engagement is by tagging relevant pages on your videos. You can tag pages which are directly related, mentioned in the videos, who inspired you to make the video or you would want to make them aware of the video. By tagging pages, it gives your video post a larger audience to reach and thus increase engagement.
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