Instagram has emerged from just being a photo-sharing app to a sophisticated video platform. At present, users on Instagram page shares an average of 95 million photos and videos per day making it one of the most lucrative platform to get famous, sharing hobbies, or promote a brand to the masses.
At this point of time, every business realized the importance of being present on Instagram and brands want to get every drop out of their posts. In terms of influencers, Instagram’s celebrity endorsements are also going higher as a sponsored Instagram post with a top fashion blogger can cost a brand anywhere from $5,000 to $25,000 and $100,000 to $300,000 for a single sponsored Instagram post from Kylie Jenner or Kim Kardashian.
But still, there are people who face a hard time to figure out the Instagram video metrics and learn how do they work. So, in this blog, we will discuss every aspect of Instagram video mechanism, and clear some other frequently asked question regarding Instagram video views.
Optimize your profile.
Make sure that your profile is public. To make your profile public, open Instagram, open “Options,” and make sure “Private Account” is turned off. Choose a profile picture that’s on-brand just like your other social networks and add an actionable description.
Curate some of your content.
You can’t repost (regram) every picture or video you watch. If you are into music, then you can create your own Musical.ly or Dubsmash videos which in the past have gone viral on a number of occasions. Or you can brush up on your photography and editing skills to show your perspective on the world.
Get More Views for Instagram By Giving People What They Want
One of the best ways to hack the Instagram algorithm is to simply give people what they want.
In other words, post the type of content that your followers want to see.
When you do that, you’re almost guaranteed to get engagements. And when that happens, you can expect the Instagram algorithm to prioritize your post to the top of people’s feeds.
But how can you tell what type of content people will like? You can look at the history of your own posts.
If you have a Business Profile on Instagram, then you have access to Instagram Insights. Those insights will give you some valuable detail about the type of content your followers want to see.
To view your insights, tap on the bar graph icon on the top, right-hand side of your Business Profile.
Click on Posts and filter all your posts by engagement during the last year or last 6 months.
At the top of that feed, you’ll see the posts that get the highest engagement. Scroll through the feed and look for common themes.
If you see that certain types of posts are generating more engagement than others, then you have the answer to your “What do the people want?” question. Post more content just like the content that’s already performed well.
Use Hashtags To Get Views for Instagram
One really easy (and very ethical) way to hack the Instagram algorithm is by using hashtags.
If you’re unfamiliar with hashtags, they’re keywords that you put after a hash (#). They identify topics related to your post.
For example, if you post a meme about search engine optimization (SEO), you might include the hashtag #seo in your caption. Then, people who view all posts with the #seo hashtag will likely see your post.
When you use hashtags, you’re increasing your audience size. That’s because your post won’t just be visible to people to follow you, but to people who follow that hashtag as well.
Of course, when you increase your audience size, then you not only increase your immediate visibility, but you also increase the likelihood of engagement.
Do you see where this is going? If you gain more engagements, the algorithm will prioritize your post.
It’s important to keep in mind, though, that you should only use hashtags that are relevant to your content.
Social media is riddled with posts by people who exploit popular hashtags just to gain visibility. Unfortunately, those hashtags often have absolutely nothing to do with the content of their posts.
If you try to increase impressions by leveraging a hashtag that’s not related to your content, you’ll just get branded a spammer. Even worse, Instagram might take action against you.
Don’t get caught in that trap. Instead, find hashtags related to your content and use them.
Ask Followers to “Tag a Friend”
Here’s a neat trick to grab more engagements: ask followers to “tag a friend.”
Post some content that you think is particularly valuable, especially to people in your target market. Then, write a caption that promotes your content and asks your followers to tag their friends in the comments.
This strategy does two things.
First, it gets people to comment on the post. That’s because they tag their friends by leaving a comment.
Second, it attracts new people to your account. The users who were tagged will take a look at your post and, if they like what they see, they might tag a friend themselves.
They might even follow you.
Try Some Paid Service to Boost Your Views
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