With the news that Instagram has now reached 300 million active daily users, we’re reminded of its importance as part of a photographer’s overall marketing plan.Instagram is an incredibly expressive platform for everyone who has creative ideas and an eye for design. With more than 500 million active users daily, it’s also an excellent platform to build your brand’s authority.Among all social media platforms, Instagram is the most powerful for enhancing audience engagement. It serves as a venue for brands that want to build their authority and increase their audience engagement rate through appealing visuals and unique storytelling.So, In this post, we will discuss the most effective tips and tricks to build your brand’s authority on Instagram.
1. Start with your immediate network –
Nobody likes to drink at an empty bar. While you never want to be “that annoying friend” that continually markets his business to his friends, a subtle “follow” from your business account is absolutely acceptable and establishes a foundation to build upon.
2. Interact with Your Target Audience –
This one deserves a long explanation, so we’ll cover this in the next article. In short, participate on Instagram with your target audience, following them, commenting on their posts, and liking their posts rather than only interacting with your current network. This involves strategies like following the followers of your fellow industry professionals and even competitors. Again, we’ll cover this in detail in a later article.
3. Schedule Your Posts –
Posting consistently can be difficult and time-consuming. That’s why it’s worth paying for a post scheduler. As much as we all hate additional monthly service fees, in this case, the investment is worth the time saved, and the consistency gained.
4. Find the best times to post –
You can use some paid services to track pertinent stats, including the best times to post, engagement, and follower growth over time. However, you can also use your intuition, and think about when your users are most likely to be engaged with your content.
*We understand the Instagram’s Business Profiles and tools are arriving soon, so we’ll keep you posted when they do and how they work.
5. Integrate with Facebook –
If you’re posting manually from your mobile device to Instagram, you should also consider linking your Facebook account so that images post directly to your timeline as well. Besides, the Facebook algorithm loves Instagram posts.
6. Do competitor research.
You need to know what your competitors are up to on Instagram. It pays to know their goals and strategies. Do not forget you are targeting the same user base. The same users who are following you may also be following your competitors.
Find out which of your competitors’ posts get the most traction. Which posts are their followers engaging with the most? When you analyze this information, you will have a better idea of what kinds of posts your competitors are using to reach their goals.
7. Use Hashtags Smartly.
Trying out different kinds of filters or witty captions is important. But what’s more important is that people see your pictures and videos. For that, you have to use the right hashtags.
When you put hashtags in the captions of your images, those images will appear in the feed where the hashtag is publicly aggregated. When you search for a hashtag, the popular tagged images are shown at the top. If your images are popular and hashtagged properly, they will come up for users when they search for a relevant hashtag.
You can use hashtags to indicate your geographic location or to show you are supporting any cause or brand by using the branded hashtags in your post. You can use a descriptive hashtag that describes what’s in your photo, or a category hashtag to specify your expertise or industry. You can participate in ongoing trends too with the help of hashtags.
8. Try Some Paid Service
Nowadays there will be so much suggestion when you seek for Instagram Likes, Followers and also there will be so much scam too. So for that, We would love to recommend one of the reputable service providers which are QQSUMO.
For what it is worth, QQSUMO actually able to provide you with non-drop Instagram Followers, Likes that will also come with a guarantee for 2 years. QQSUMO is genuine and safe. In fact, those Instagram Followers are actually real users, not bots. So, it will still be as the organic ways, where the followers will make your business look more influential, and attract more customers. Apart from that, your profile also will look more established and thus you’ll get better visibility and exposure on the platform.
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