YouTube has become one of the most popular websites on the Internet. It’s chockful of videos consumers love to watch, so why not join the craze? Getting subscribers is a lot more difficult than starting aYouTube channel, though. You can make videos until the cows come home, but if people don’t subscribe, you won’t get the reach your channel deserves. Using YouTube to host live webinars, post recorded videos, and direct viewers to your website are all great strategies. You just need a way to convert viewers into subscribers. That’s what we’re going to help you with today. The more proactive you are about getting subscribers, the faster your channel will grow. Plus, subscribers often turn into customers. They’re already invested in your content, so they’ll naturally want to know more. Let’s dive into the 8 tips we’ve prepared for getting more YouTube subscribers for free.
1. Choose Accurate, Clickable Titles for Your Videos
You’ve heard the term clickbait, right? It’s popular because it works. Clickbait titles can get you more views, but they won’t necessarily help you get more subscribers.
What will help you gain subscribers is accurate, appealing titles. You want people to know what to expect from your videos just by looking at the video names.
This doesn’t mean you can’t get creative. Mixing in a few clickbait-style words won’t hurt as long as you’re accurate.
It’s also a good idea to stick to a familiar format. For instance, maybe all of your videos include lists or steps. Make sure that’s reflected in each title.
You could also give your channel a name and start each video with the name. That way, people who stumble on one video will know how to search for the others. When consumers know you’re consistent, they’ll subscribe more reliably.
2. Give Your Channel a Redesign
Every YouTube channel looks the same. Yours doesn’t have to follow suit. While YouTube limits the customization options available to channel owners, you can still leave your mark.
It starts with the masthead at the top of your channel. Keep in mind that people will see it on the desktop as well as their mobile devices, so it should be friendly to all.
The masthead sets the tone for your channel and helps communicate what you teach. In other words, it’s like a billboard for your brand, so it deserves special attention.
Start by coming up with a list of adjectives to describe your brand. Let’s say that you teach people how to do yoga, for instance. Some of the adjectives you might list could include:
- Soothing
- Health-focused
- Positive
- Affirming
Armed with this list, you could create a fairly simply masthead or banner with soothing, cool colors, a single minimalist image, and a positive message.
Of course, the qualities you list should actually reflect your brand. You could easily teach yoga, yet have a bright, energetic brand that isn’t afraid to get loud. Your masthead should reflect those qualities.
3. Only Create and Post Highly Watchable Content
Yes, I know this tip might seem obvious, but YouTube is full of clutter, so it’s easy to feel like you can get away with posting sub-par content. Well, you can’t! The only way to really stand out from the pack and grow your subscriber base it to create the best of the best content in your space.
4. Make Playlists to Encourage Viewers to Subscribe
A playlist is a little different on YouTube than it is on your MP3 device, but it serves the same function. It’s a group of videos that are related to one another in some way, such as because they deal with similar topics or because they’re part of a series.
You can create as many playlists as you want. Often, viewers can’t watch every video in a playlist in one go, so they subscribe to the channel. Later, when they want to return to the playlist, it’s easy to find.
We’ll talk about increasing your production schedule a little later, but it stands to reason that you’ll need lots of videos if you want to create playlists. When you’re organizing your content calendar, choose topics with playlists in mind.
- How can several videos be arranged in a playlist based on a shared theme?
- What videos go best together?
- In what order should you arrange the playlist?
If you start out thinking about playlists, they’ll be easier to create down the line.
5. Ask Viewers to Subscribe
It sounds pretty simple, doesn’t it? Why would someone subscribe just because you asked them to?
It happens more often than you think. Subscribing to a YouTube channel takes a simple click of the mouse or tap of the finger, but many people won’t even take that step unless they’re verbally invited.
At the beginning and end of your video, ask viewers to subscribe. You can also add a benefit. For instance, if your videos often contain coupon codes or other value-added bonuses, you can mention that in your CTA for subscribers.
Some entrepreneurs assume that subscriber counts are mere vanity metrics. There’s some truth to that. However, increasing your subscriber base gives you access to more potential customers. Even if some of them never visit your channel again, it’s a numbers game. The more subscribers you have, the more likely people are to watch your videos.
Plus, when people see that you have a high subscriber count, they’ll automatically view your brand as more authoritative. After all, if hundreds or thousands of people have subscribed to your channel, you must be offering something of value!
6. Make Sure Your Videos Are Under 5 Minutes
So, your videos are all 30-60 minutes because your digital engineering software is complicated to explain? Or perhaps you’re in the law industry and believe the only way to instill trust is to include long video testimonials on your channel?
While testimonials are great, long videos and YouTube do not go well together! Regardless of how complicated the product you’re marketing is, your videos should never exceed 5 minutes.
Why? Well, science. Study after study proves that online video viewers have a short attention span. I mean, did you forget earlier when I told you how 20 percent of viewers drop off within the first 10 seconds? So re-edit those long webinars, and turn them into short, snappy clips.
If you feel like you can’t cut down your content, the tip below will definitely come in handy!
7. Invest in YouTube Advertising
The time has come to take your wallet out. You didn’t think all of these tips would be free of charge, did you?
Take a deep breath, I’m not asking you to shell out too much cash, but putting some budget behind promoting your YouTube channel is a pretty full-proof way of increasing your subscription base. The internet is a crowded space, and money talks, so it’s important to invest some of your marketing budget behind your channel.
YouTube makes advertising your channel very customizable with a variety of ad formats, including:
- Display Ads
- Overlay Ads
- Skippable and non-skippable video ads
- Bumper ads
- Sponsored cards
Similar to platforms like Facebook and Twitter, YouTube also allows for video targeting based on interest, demographics, and/or in-market audiences.
8. Try Paid Services
In the beginning, I thought it would be quite complicated or even dangerous, but in reality, the opposite was the truth. Why?
Because after Buying YouTube subscribers, all of the channels’ Subscribers have started ramping up, performances wise – more views, more organic subscribers growth, more video engagement.
It took some time to find a reliable and safe source to Buy YouTube Subscribers
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