Facebook is becoming an increasingly frustrating problem for marketers.On the one hand, it’s the king, queen, and ace of social media platforms. The ad network is extremely effective and Facebook’s users practically live on the platform.But on the other hand, Facebook is becoming increasingly “pay-to-play” as they relentlessly scale back your organic post reach or the percentage of your fans who see each post you share.Between January and July of 2016 alone, Facebook pages have experienced a dramatic 52% decline in organic reach.And that’s just the most recent shift. In 2012, Facebook pages had a 12% organic reach. Today, your reach may be as low as 2%!The worst part is that it makes sense why they’re doing it…real people are publishing less frequently while new brands continue adopting Facebook as a primary marketing channel. That means less real estate to go around without scaring off the users you’re trying to reach.But all is not lost…it is possible to increase your organic reach by understanding how the Facebook Algorithm works (and then optimizing your posts based on that knowledge).Here are 7 quick and simple ways to drastically improve your Facebooking.
1. INVITE FRIENDS
Assuming that you’ve already created a Facebook page, an obvious way to start off would be by getting the support of your friends. You can send them an invitation to like your page by using the built-in feature ‘Invite Friends’, which you can find by clicking on the three dots next to the ‘Message’ button on the cover photo:
If you have more than a thousand friends, however, this could take a Longtime. Grab a cup of coffee or download the free Google Chrome plugin to invite all your friends with a single click. Be careful though – this would invite all your friends, and that might be a terrible mistake.
Every single day I get an invitation from some friend to like and Follow their page. And although I could show my support by following it, I would be a terrible fan! Most of those products or services have absolutely nothing to do with what I like or what I am interested in.
If I don’t care about it, I won’t engage with the content. If that’s the case the with the majority of fans, you’ll have barely any engagement on your posts and it will kill your organic reach – do you really want to go that path?
Hint: invite only those friends that would be truly interested in what you have to offer.
Hint 2: better yet, announce your new business page by sharing it on your personal profile, and promote that for a few bucks – if people are interested, they will like it by themselves, if not, you are better off by keeping them away from your page.
2. IMPORT EMAIL CONTACTS
That’s another built-in feature that can give you a great initial boost, especially if you have many subscribers or current clients (like an e-commerce site or an established blog).
Go to your business page, click on those three dots again and select ‘Import Contacts’ (note: this used to be found under the “Build Audience” button at the top right corner, but Facebook has just recently changed that):
Import the contacts by connecting to your email provider or simply choose to upload an email list (this is great if you’re using something like Mailchimp – export your subscribers into a .csv or .txt file and use Import Contacts to send them an invitation):
After you send out the invitation, people will get a Facebook notification from you, as well as an email to their inbox that invites them to like the page, just like this:
Hint: some page owners said that they can’t access the Import Contacts feature – I learned that you can solve it by changing your business page category to ‘Local Business’. Try that, and see if it works. If it doesn’t, good luck with getting help from Facebook Support… ,)
Hint 2: According to Facebook’s help page, “…you can import contacts up to 5 times for a maximum of 7,000 contacts per day per Page. You can upload a maximum of 5,000 contacts at a time.”
3. ADD FACEBOOK LIKE BOX
If you have a website, then this is a no-brainer: use the Developers Tools to create the Facebook Like Box widget that you can easily add to your website. This is both tremendous social proof and a superb way for new visitors to like your Facebook page without even leaving the site – BOOM.
The greatest thing about this widget is that you will reach the people that are most certainly from your target audience – your website visitors (unless your website gets a lot of random traffic – in that case, you might want to audit your content first and kill some of it.
Hint: install the widget above the screen fold to have more chances to get it noticed.
Hint 2: you can even display your latest posts inside the Like Box, so people will have a better idea of the quality and frequency of your posts (thus, removing some of their objections or fears about spam).
4. ADD POP UP OR SCROLL BOX
Some would argue that a pop-up or a scroll box is intrusive and makes people annoyed – and that’s generally true (what can I say, it really is! At least most of the time…). But I’d argue that if you can clearly explain the value people will get by following your Facebook page, it shouldn’t be a problem.
Also, you can specify the number of days for the pop up to keep hidden after the visitors closed the window, which will decrease their negative experience.
In any case, the power of a pop up lies in a single call to action – you are damn sure people will notice it. But will they click?
Hint: use the same Like Box widget, so that people can become fans with a single click. Don’t forget to add a strong call-to-action and explain the value they will receive by liking the page.
Hint 2: show the pop-ups when your fans are the most engaged: it could be triggering the pop-up 60 seconds into a visit, or displaying the scroll box at the bottom of your article.
5. Fill Out All The Info
When someone first lands on your Facebook Page is when they will spend the most time browsing around and figuring out if they want to give you a Like or not. In addition, I often turn to Artists’ Facebook Pages to find contact info, label/management info, and bios. Fill out every form in the About section.
6. DO ONLINE CROSS-PROMOTION
Unless you are a completely new business or have been living without the internet for the past 10 years, you will have some kind of an online presence, be it on Facebook, Twitter, LinkedIn, Pinterest or even Google+ – utilize that.
Start by adding a link to your Facebook page in your Twitter bio, LinkedIn contact information section, as well as Pinterest, YouTube, and even Instagram profiles.
To take it a step further, try some of these:
- Twitter: Connect your Twitter account to your Facebook page, so that each Facebook post goes out on Twitter automatically (be careful with that though – Twitter users don’t like Facebook that much),
- LinkedIn: Link to your Facebook page by adding it as a Project on your LinkedIn profile, Use your company’s page on LinkedIn to share content from your Facebook page,
- Pinterest: Pin photos from your Facebook page to your Pinterest profile,
- Instagram: Mention your Facebook page name in the comments of your photos,
- Youtube: Include the link in the description and also as an annotation on the video itself,
- Emails: Simply add a link to your Facebook page to your email signature,
- Newsletters: Link to your business page in any email campaigns you send out, Add information about your Facebook page in the ‘Thank You for Subscribing’ page and the idea deserves an Olympic gold medal.
7. Buy Facebook Followers
Hi. It is possible to buy facebook followers, could be many reasons for you to consider buying followers which are like:
- Looks impressive – This is the biggest truth about getting “fake” Facebook Followers that they look good. For example, think of your page with 0 Followers and Likes, does that look notable? The answer is a big no and the solution lies in the fact that if you buy followers it establishes like an authority.
- Promotion is the mantra – Anything is fair in business and if you want to promote your business then buying a few Followers is no crime. Who is judging? Why think so much when it is legit? Yes if you buy from an authentic seller, chances are that you will get real people Followers. We will discuss this further in another section in details.
Buy Real Facebook Followers. This is the fastest and easiest way to do it. Otherwise, you will need to look into some strategies for organic growth which may get you the number of Likes, Followers you want but will take considerably longer to get there.No matter how good your business plan, and how well defined your proposition, there’s no silver bullet that guarantees financial success and creative stardom. How you get there is down to you – the people you gather around you, and the insight and experience you pick up along the way.
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