Nobody can deny the importance of social media in today’s society.
Brands must be on there to make an impact. Usage is increasing by the day.
Did you know that 2 billion of the 7 billion people in the world use social media?
Can you risk ignoring it in your business?
No, you can’t.
A prominent social media presence will work wonders for your business.
Let’s get into 8 Guaranteed ways to use Twitter to grow your business, traffic and sales.
1. First Build Your Twitter Followers
If your Twitter followers are engaged and well targeted, increasing their number can benefit your business.
QQSUMO is a website that quickly increases your relevant Twitter followers by using data and analytics to find suitable users and conversations.
You can select keywords to target. As your follower numbers increase, you’ll also get more engagement and clicks through to your website.
2. Identify Influencers and Engage with Them
When you engage with influencers – you’re creating the opportunity to gain more followers, more engagement and more traffic to your website.
If somebody is an influencer in your field, they already have the audience you want!
So building great relationships can pay dividends.
You sign up for the service (there are free and paid options) and connect your Twitter account.
Next, click on Target and then Discover New Twitter Users.
Input a keyword related to your industry and hit search.
You will see an interface like this (this example uses the keywords ‘content marketing’):
Twitter users are arranged in order of their follower numbers. You can use the controls on the left of the screen to narrow your search down.
You might only want to see influential users or those with a certain number of followers.
You can then identify influencers and follow them directly from the SocialBro interface by hovering your mouse over their profile info.
You can also add them to your Twitter lists (more on this next!) or send them a tweet or a direct message directly from SocialBro.
This will save you a lot of time since you don’t have to switch from the SocialBro interface to Twitter to search for each new person you find.
It makes easy work of identifying the important people on Twitter you might have missed.
3. Use Twitter Lists to Manage Your Contacts
As you follow higher numbers of people, your timeline might feel overwhelming.
If there are people you really want to keep track of, and whose tweets you don’t want to miss, add them to a Twitter list and follow that alongside (or instead of) your main timeline.
Tools like Hootsuite and TweetDeck allow you to set up columns to follow tweets from your lists easily.
You can make these lists public (so the people on the list know they are on it) or private (so they don’t know). Or you can subscribe to public lists that other users have created.
Here are a few easy tips to find lists created by other people:
- When looking at an influencer’s Twitter profile, click through to see if they’ve built any public lists
- Look more closely at the Twitter lists you’ve been added to over the years
4. Use Twitter Ads to Target Your Email List
Your email list is made up of people who have chosen to hear more from you, so they are great people to target with your ads.
They have already shown you that they’re interested!
Twitter will match those email addresses with registered users and target them when you have something to promote.
This is another great way to use Twitter to grow your business.
5. Use the Right Hashtags
Did you know that tweets containing 1 or 2 hashtags have 21% higher engagement than those with 3 or more?
It can be tempting to squeeze every hashtag you can think of into a tweet to attract attention – but it seems that’s a really bad idea!
This means you have to be careful and narrow down your hashtag choice to 1 or 2 per tweet (if you were using more than this).
If you don’t use any hashtags, maybe this is the time to start. They are great for visibility and get your tweets in front of more people.
Not just that, they include metrics on:
- How many times a hashtag has been used
- How many retweets those tweets got
- How many of the tweets contained links
- How many contained images
- How many views they received in total
6. Monitor Twitter for Keyword Mentions
Tools like Hootsuite and TweetDeck let users set up search columns so any mention of a particular word or phrase is immediately highlighted.
For example, let’s say you run a restaurant and want to identify people looking for somewhere great to eat in your area.
You may want to search for words like “food recommendations” or “where to eat” and a mention of your town or city.
Next, you can follow up and respond to those tweets (in a non-spammy way, of course!). Start to build relationships and make new contacts.
Whatever your business, think about the kinds of keywords people search for when they’re looking for help. Search for those and respond!
7. Use Your Pinned Tweet
Twitter allows you to pin one tweet at the top of your timeline. When anybody looks at their profile, they see that tweet first.
This means they won’t see your random tweet about what you had for lunch!
Instead, they’ll see the tweet you have chosen to be the most important.
Pinned tweets are a great way to draw attention to your current promotion or most recent content.
You set up a pinned tweet by clicking on the three dots under an update and choosing ‘Pin to your profile page.’
8. Use Great Headlines
We see so many tweets when we check our Twitter timelines… how do we choose which ones to click on?
Often, it’s the ones with the most compelling headlines that get us to take action.
So, think about clever headlines for your tweets as well as your blog posts…
We entered this headline and clicked ‘Submit for Analysis.’ These are the results we got:
53% is actually a pretty good score, but we could always edit the headline even more and try to get it higher.
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