LinkedIn offers businesses and companies a great opportunity to increase corporate engagement. As many of you will know, LinkedIn is a great source of information for business professionals, a fantastic place to build and develop personal business networks and an invaluable way to share content, and interact, with like-minded peers, colleagues, prospects and customers.
But how do you go about building a following for your company page? Here are some great little tips to help increase and grow the numbers of followers of your LinkedIn company page.
1. Create an amazing LinkedIn profile picture
Having a beautifully structured profile is very important. Start with a profile picture with a lovely background image. Try not to include selfie pictures or vacation pictures as nobody is going to take you seriously. A professional picture can bring you a long way on LinkedIn or any social network for that matter.
2. Make the most out of the profile headline
On the search results, your headline (A Tagline) is visible to people on LinkedIn. It should represent what you are as a professional or a blogger. Turn your professional story into a summary and don’t forget to mention your achievements.
3. Use keywords and personalize your URL
LinkedIn is as much a search engine like Google. So, try to use keywords in your summary and your experience. E.g., If you are an email marketer, try to include everything related to email marketing abilities and also include keywords as much as possible but don’t overdo it. Use your professional blog as a spring boat by adding your business URL to your LinkedIn contact section.
4. Share some exciting piece of content
As per your topic of interest, write interesting and informative content on a regular basis and share it on the wall. A content can be in the form of text, images, videos, infographics, product or service reviews, etc.
5. Join LinkedIn groups
Joining various LinkedIn groups in your niche is a very effective way to highlight your Company Page and attract more followers. Search for relevant people in your niche and add them. Make sure to add a note while asking for a connection and state your reason to connect. Taking part in LinkedIn groups is an effective way to highlight your blog or website and attract more followers.
6. Add LinkedIn follow button to your blog or website
Adding the social media sharing buttons to your site makes easy for the people to like your page or follow you on various platforms including LinkedIn. Add the LinkedIn follow button to the footer of your website so that the page load won’t hamper. Link to your website in all of your marketing communications like emails, newsletters, etc.
7. Promote your LinkedIn page on other social media channels
You can share a piece of content on other social media channels like Twitter, Facebook, etc. and ask Twitter followers or Facebook fans to follow your LinkedIn page. You can also promote your LinkedIn profile on Pinterest by creating relevant boards and adding some breath-taking images to it.
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