Followers on Facebook are people who follow your public posts but are not friends. They are able to read only your public posts on your personal Facebook profile. This is very similar to a follower on Twitter or a circle in Google+. Fans are people who like a business, brand or product page, you do not have fans for your personal profile. If you have reached the 5,000 maximum number of friends on your Facebook personal profile and you would like to expand your reach, allowing followers is a good idea. When you allow followers, anyone can follow and get your public updates in their News Feed, even if you’re not Facebook friends.
The 7 tips below demonstrate on how to get more engagement and followers on your Facebook profile:
1) Create Shareable Contents
Sharing really is caring in the social media universe. When someone shares your content, he or she amplifies its reach and helps you connect with more prospective customers. People don’t just share content because it’s a nice thing to do, though. They share because they truly believe their friends, family members, and colleagues will benefit from the content.If you want people to share your Facebook posts, make them as valuable as possible. Give people an incentive to share it with their own followers so your brand gets more exposure.
2) Take Advantage with Trending Hashtags
Hashtags connect your content with other people talking about the same thing or looking for information about something. So, if you write an article about using Facebook for Business and use the #FacebookTips hashtag, more people will find your content.
3) Host Contests and Giveaways
Let’s be honest: everyone loves free stuff — it is a great strategy to increase followers on Facebook, especially if you’re a retailer. By hosting a contest or giveaway for one of your upcoming products or product lines, you can attract more Facebook users and potential customers. If you don’t sell items, try partnering with companies that do for a one-two punch.
4) Consistent Post Schedule
Consistency matters more than quantity. If you can only post on Facebook once per day, stick to that schedule. Let your followers know they can count on you to meet their expectations. You should also keep your post times and types of content consistent. For instance, you might publish a teaser for your latest blog post every morning, share an insight in the afternoon, and schedule a promotional post for the evening. So when you’re consistent, people will want to actively check your Facebook page to see what you’ve posted recently. That’s the best way to boost your follower count and to discourage people from disengaging with your brand.
5) Re-Share Popular Contents
As illustrated in point number two, posting valuable content will not only keep your current followers loyal, but it will also give you a higher chance of gaining more followers. If some of your posts have gone viral or accrued an impressive amount of engagement, don’t be afraid to share those posts again. If your post resonated with your current followers, they will also likely resonate with individuals who don’t already follow you.
6) Try Out Facebook Live
Some of the most viral videos have been Facebook Live videos. If you’re building a niche store, your Facebook Live might be more about general niche tips. However, if you’ve just added new items to your store and have ordered samples, you can showcase a first look at the products on Facebook Live. You can increase Facebook followers by telling your customers and followers that you do a live stream every Tuesday, for example. All Facebook Live videos get shown on the Facebook Live Map, so the more viewers on your live stream the higher you’ll show up on the feed. Thus, potentially increasing Facebook followers and likes.
7) Check Facebook Insights to See How You’re Going
The final and most important step of all is to check the performance of your posts. Just doing the above steps cannot guarantee numbers but by tracking and cross referencing your results is very beneficial in ensuring that you are constantly improving on them. Set aside time each month to do a quick review of what you’ve done, and what you could do better. Also, don’t just focus on the number of likes and followers… take into account what has the most responses or has created active discussion.’
0 Comments