Soundcloud has become a heavy hitter over the past few years for musicians to spread their music and let the world know exactly who they are. However, like most of these platforms, it quickly got overcrowded with a plethora of musicians fighting to get the same attention. Music is bound to go nowhere on Soundcloud without an adequate plan.
To increase more soundcloud engagement, here are a few tips you can use:
Make Epic Music Regularly
An obvious point perhaps, but the music you upload to Soundcloud should sound as good as possible. Ok, fair enough, a lot of people use Soundcloud to showcase demos and alternative mixes of tracks with a view to getting feedback on work in progress, but the point is that whatever condition your track is in production values wise, there has to be something great about it – or it’s not going to attract attention, likes or shares. Posting demos is fine – so long as the tunes are good.
Use Tags
Ensure your content is tagged well. Tag your songs with any genre name that is relevant to your track; include similar artist names too (i.e., if you have a track that sounds like Frank Zappa, tag it as Frank Zappa). This is vital for ensuring that your music gets discovered via search.
Collaborate with your new connections
Here’s the beauty of doing a collaboration: You do half the work and get extra exposure to all of their fan base as well as your own. You also help your friend by letting him or her get exposure to all of your fan base! Collaboration also helps you to discover new techniques and approaches to making music by seeing in depth how another person does it. This will help you grow your skills.
Follow Back
Similar to growing your follower base at other social media platforms, you must follow and counter follow other artists and musicians. It helps because in this way followers of another artist notice you and get tempted to listen to your tracks and albums. When a Soundcloud user follows you, and you follow him back, it helps in two ways – one, you create an instant connection with this person and secondly, you would create more exposure to your release as his groups and followers will be able to view your uploaded album and check the same.
Use Facebook Ads
Posting songs on Facebook can be a great way to lead people to your SoundCloud profile, helping you attract more listeners. And just like you can promote your SoundCloud content via Twitter with promoted tweets, you might also consider promoting your content via Facebook with Facebook Ads. This will improve the visibility of your Facebook posts, which can translate into more listeners.
Google search optimization
Google likes space. Instead of User123 make it User 123. Google also likes repetition. Repeating your Display Name in your Profile URL and linking to your other social networks will help you climb up the ladder on Google search results.
Use a SoundCloud Marketing Company
It’s easy for a quality artist to get lost in the sea of any social media platform because he doesn’t have a following already. This doesn’t mean that his music isn’t good, it just means that when people see tracks with low play counts, reposts or comments, they’re more likely to judge quickly and hit Next.
Buying plays and buying comments, in small increments, throughout this entire process will help. By doing this, you make sure your new traffic doesn’t fall on an empty profile. Buying social proof as you promote yourself makes it look to your potential fans like you’re growing organically – and will push them to follow you, too!
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